James Bruce

Creating engaging digital products, services and multi-platform experiences

Royal Academy of Music

Website

Information

Britain's oldest degree-granting music school, underwent a major revamp of its website with primary goals of increasing brand impact and awareness, and driving global commercial effectiveness.

A wholesale review of the online brand and visual language were carried out alongside new information architecture and user journey development to ensure the engaging digital experience aligned with the real-world dynamic.

Role

Creative Director