Described as “a significant new supply chain finance product” by Spend Matters UK/Europe, Virtaus is a brand new, powerful online finance solution that allows small and medium enterprises to receive early payment for invoices and gain better control and management of their cash flow.
Design consultancy covered service design and visual design, including brand analysis, experience mapping, audience segmentation, personas and user story development amongst many other things. Phase 1 included a 1-page site and animated product overview video (included here), phase 2 continued a parallel stream of design development across naming, brand identity, tone of voice, user behaviour, interaction models and information architecture with the aim to be ready for a full service launch.
Later the name changed to Clear Funding and we completed the full rollout.
Design and Creative Direction