CHANNEL 4: THE MILLION POUND DROP

The idea was to reinvent the gameshow format by creating a 2-screen interactive experience, turning passive viewers into active participants, letting the audience feel like they’re part of the show itself with virtual cash riding on every answer.

With 3.5 million games played across the six day run during its initial series, The Million Pound Drop live social play-along game was a revolutionary entertainment experience synchronised with the show, handling 200,000 simultaneous users and feeding statistics back to the studio in real time. Broadcast Digital Awards judging panel commented: “…the best example of a synced play along we have seen in UK broadcasting”.

Players Tweeted their score and signed in via Facebook increasing the reach of the show and creating a strong fan base. Twitter had a similar influential effect and the show continues to trend globally in the UK when the show plays out on Channel 4.Broadcast Digital Awards judging panel commented: “…the best example of a synced play along we have seen in UK broadcasting”.

Recognition

BAFTA Television Craft Award – Digital Creativity
Broadcast Digital Award – Best Use of Digital Technology
BIMA Award – Media & Entertainment
BIMA Award – Multi-Platform and Media & Entertainment
New Media Age – Effectiveness Award
MediaGuardian Edinburgh International Television Festival Award – Cross Platform Innovation

Role
Design and Creative Direction
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