The brief was to create an engaging, simple to use and above all, fun experience for a pre-school audience featuring Mickey Mouse Club House, Jake and the Neverland Pirates, Sofia the First and Doc McStuffins. Games, puzzles, sing-along videos, dress-up fun and sticker book scenes were created to meet the high quality expectations of the TV channel audience.
Released across 48 countries in EMEA in 6 different languages, the app allows Disney Junior fans to interact and be entertained by their favourite characters whilst on the go. With over 1.6 million installs to date, number one in the iOS kids app charts in the UK, France and Germany in its first week of release and continues to regularly appears in top 5 grossing kids app charts across Europe since launching.
Design and Creative Direction