Starting with winter, a series of seasonal iOS and Android hidden object games were developed encouraging the player to explore a collection of beautiful locations helping Tinker Bell, Rosetta, Periwinkle, Vidia, Silvermist, Fawn and Iridessa find their mysteriously lost items. The concept provided an exciting new way to highlight the Fairies unique talents and deepen brand engagement utilising interactive scenes, gesture-based segues, fun fairy facts, an exclusive unlockable storybook and personality quiz.
Launching as a premium product internationally, the app featured in The Guardian’s top 30 best mobile apps and achieved the number 1 position in the iTunes App Store Kids Game chart in the first month of release. It also secured a consistent top 10 status in the UK over a 4-month period, reaching 6th position in the paid iPad apps chart.
Design and Creative Direction