DESIGN PRINCIPLES, DISNEY INTERACTIVE

Whilst at Disney Interactive as Head of Creative, EMEA part of the creative strategy that was implemented included the development of comprehensive design guidelines, visual frameworks, interaction standards and UI toolkits for all of Disney’s sites helping ensure that all cross-platform digital products met and maintained the highest standards of creative quality and customer experience.

Taking these best practices a set of creative standards, or ‘design principles’, were developed as a reminder to ensure all interactive content produced by the EMEA digital product team adhered to the exceptional quality of the Disney brand. Helping create the most engaging and playful digital experiences for the audience.

Role
Design and Creative Direction

DIPosters

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