Creating engaging digital products, services and multi-platform experiences
The National Gallery
ArtStart is the National Gallery's touch-screen interactive system, providing access to the Gallery’s internationally renowned collection of more than 2,300 European paintings.
To help the 5 million annual visitors browse, search and explore the paintings user activity was examined to and key enhancements developed.
A–Z categorisation, random browse and date search functionality were a few of the added enhancements, creating a seamless user journey where visitors uncover paintings and information they might not otherwise encountered.
BAFTA Interactive Award Nominee
IVCA Gold Award – Interactive Media